Chipotle Mexican Grill, often referred to as simply Chipotle, has announced a new cryptocurrency game that encourages fans to “Buy the Dip.” The game aims to give away over $200K in crypto rewards and coupons for specific foods priced at a penny.
Chipotle Returns With Another Crypto-Infused Contest
In April 2021, Bitcoin.com News reported on the American fast-food chain Chipotle (NYSE: CMG) giving away free burritos and bitcoin (BTC) to celebrate National Burrito Day. The giveaway was featured as a game that visitors could play in order to win a BTC or burrito reward.
Chipotle is back again with another crypto-infused game called “Buy the Dip.” The announcement sent to Bitcoin.com News details that more than 500 players will compete for $200K worth of bitcoin (BTC), ethereum (ETH), solana (SOL), avalanche (AVAX), and dogecoin (DOGE).
Hundreds of thousands of players will get coupons for 1-cent guac and 1-cent queso blanco through July 31, otherwise known as National Avocado Day. “We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” Chris Brandt, Chipotle’s chief marketing officer said on Monday. “We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.’”
While visiting the web portal chipotlebuythedip.xyz, the game explains that players need to be a Chipotle rewards member or sign up for the company’s online system. The web portal showcases pictures of queso blanco and guac, alongside pics of crypto coins like DOGE, ETH, and BTC.
Chipotle crypto winners need to have a verified Coinbase account to accept their “Buy the Dip” winnings. The news follows Chipotle announcing cryptocurrency acceptance for food services by using the payment network Flexa. Customers using the Flexa application can pay for Chipotle with roughly 98 different crypto assets.
As far as the contest is concerned, on Monday through Saturday, Chipotle will award winners with $10K in BTC, $5K in ETH, $1.25K in SOL, $3K in AVAX, and $3K in DOGE. On Sunday, July 31, National Avocado Day, Chipotle’s “Buy The Dip” winners can get $35K in BTC, $5K in ETH, $12.5K in SOL, $11.25K in AVAX, and $11.25K in DOGE.
Although all of the prizes are split as well for each day. For example, on National Avocado Day, the $35K in bitcoin will be split between five winners who get $5K each and one fan will get the opportunity to win $10K. Similarly, winners playing on Monday through Saturday will see the day’s prizes split between multiple winners.
What do you think about Chipotle’s “Buy The Dip” game and the $200K in crypto assets the fast food chain is giving away? Let us know what you think about this subject in the comments section below.